Benefits publications don't have to be bland
A fun theme enlivens benefits publications. Clear, simple organization untangles what can often be confusing. It’s about taking potentially headache-inducing information and making it clearly understandable to all employees, whatever their status and educational level. It’s about breaking down your benefits publications to the most basic level so employees know exactly what their options are and know the benefits of their benefits.
I also do benefits publications campaigns, creating a theme and overall look for the campaign and tailoring the writing to match the theme.
Samples
Open-enrollment materials
2009 City of Houston Front cover - page 14; pages 15-23 (I suggested the sports-magazine theme and wrote the guide.)
2009 City of Houston Medicare Advantage guide Front cover - page 8; page 9 - back cover
2006 City of Houston (I suggested the board-game theme and how to integrate it.)
Benefits Program
City of Houston benefits
Benefits Writings
Open-enrollment guide Front cover - page 14; pages 15-23
City employment helps create a financially secure future
Prime Therapeutics fills Rx needs